Content Strategist
Design, London
Content Strategist
Design, London

Who we are:

Are you interested in joining a growing Design team within innovative, collaborative, client focused and low ego environment?  

We are looking for  an ambitious and talented Content Strategist to develop and execute content strategies that drive traffic and generate leads that add value both our clients and our internal capabilities.

NTT DATA is a trusted global innovator, employing over 100,000 people in over 50 countries around the world. Despite our scale, we think and act like a start-up, approaching every challenge with creativity and precision. Our services range from Design, Consulting, Business Transformation to Software Engineering and Technology Innovation, and we serve a broad range of sectors.

Tangity is a global, leading user experience and technology design brand based in the heart of London. Part of the NTT DATA, we have a reputation for designing and building compelling digital solutions that help consumers and business users get things done – simply, beautifully, and effectively. Our award-winning creations have set new standards for clients such as across multiple sectors.

What you'll be doing:

The Content Strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You will analyse user engagement metrics to determine whether the content is well-received or not.

To be successful as a content strategist, you will collaborate with the digital design (and marketing) team to develop both tactical and strategic solutions. Ultimately, an outstanding content strategist needs to demonstrate exceptional content presentation skills, be able to innovate effective solutions and work well within a service design team under time constraints.

This is a superb opportunity to help shape the beginning of Content Design capability forward, bringing your own unique way of creating what Content design and strategy means for Tangity UK and NTT DATA’s clients. We already have a strong Content Design offering established in our Italian studios, so the ability to build strong cross studio relationships is important.

Content Strategist Responsibilities:

  • Developing clear and engaging digital content consistent with brand values, image and tone of voice, and addresses both business goals and consumer needs.
  • Analyse content marketing data to identify trends and anticipate consumer needs.
  • Perform, assist, and guide content audits to assess how well existing content is performing.
  • Perform content gap analyses to determine what type of content is missing and what is needed.
  • Engage in and delegate tasks to content writers and editors and providing feedback.
  • Creating, adjusting, and managing the editorial calendar.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.

Developing a solid understanding of the target audience through online and traditional research methods.

What you'll need:

  • Proven content strategy and project management experience.
  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  • Strong content presentation skills.
  • Outstanding organizational and time management skills.
  • Excellent analytical skills.
  • Exceptional understanding of content needs for omni-channel experiences.
  • Effective communication skills.
  • Proactively contribute to the cultural development of the team.

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Service Line Manager

Joe Trainor
Head of Design

Location
2 Royal Exchange

“Upon joining the NTT DATA UK family, you will experience a culturally diverse organisation living our values of Clients First, Teamwork and Foresight as we partner with our customers every day.

At NTT DATA UK, we are proud to support and invest in our people. We offer a variety of rewarding career paths and opportunities to develop professionally - with access to cutting edge innovation.”

Fernando Apezteguia, CEO, NTT DATA UK

NTT DATA
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