NTT DATA is currently looking for a Digital Copywriter to join our growing team on a Fixed Term Contract basis working on a large digital programme for one of our Telco clients.
Our Digital copywriters produce the written copy and content for digital, they will be responsible for the production of on brand, on-message and clear textual content. The job, as a digital copywriter, is to engage the user and motivate them to do something, such as buy a product or service. They will also write copy designed to convey valuable information about a brand, industry or issue.
The Copywriter will re-write copy across the various client programmes for all releases including functional copy, error messaging help copy, to ensure it aligns with the client tone of voice guidelines and clearly communicates to the broad user base.
The copywriter will be responsible for creating compelling content for all digital channels.
As a digital copywriter, you’re responsible for:
Client liaison: from set-up to completion, you’ll be checking in with the client regularly, either by phone, email or face-to-face
Ensure that all content adheres to brand guidelines and reflects the tone of voice
Requirements scoping, understanding what the client needs by obtaining a clear brief; tailoring the content and style according to their purpose of use - whether copy is intended to sell or inform
You will be responsible for conceptualising ideas for content and then turning those ideas into concise, compelling copy that will drive engagement with users.
Understanding the client needs and adapt the copy for their users
Identifying key messages: understanding the main thing that you want the user to feel and do and how to communicate this powerfully
Working with design and tech teams to ensure that the visual elements of the design assets complement the words.
To be considered for this role, you will be a talented copywriter with demonstrable experience within a b2c brand – insurance experience is imperative. You’re proofreading and editing skills will be top notch and you will be confident conceptualising ideas for great content.
In addition, you will also possess: