Digital Copywriter - FTC
Design, London
Digital Copywriter - FTC
Design, London

The Opportunity

NTT DATA is currently looking for a Digital Copywriter to join our growing team on a Fixed Term Contract basis working on a large digital programme for one of our Telco clients.


Our Digital copywriters produce the written copy and content for digital, they will be responsible for the production of on brand, on-message and clear textual content. The job, as a digital copywriter, is to engage the user and motivate them to do something, such as buy a product or service. They will also write copy designed to convey valuable information about a brand, industry or issue.


The Copywriter will re-write copy across the various client programmes for all releases including functional copy, error messaging help copy, to ensure it aligns with the client tone of voice guidelines and clearly communicates to the broad user base.

The copywriter will be responsible for creating compelling content for all digital channels.


About you:

The Role

As a digital copywriter, you’re responsible for:

Client liaison: from set-up to completion, you’ll be checking in with the client regularly, either by phone, email or face-to-face

Ensure that all content adheres to brand guidelines and reflects the tone of voice

Requirements scoping, understanding what the client needs by obtaining a clear brief; tailoring the content and style according to their purpose of use - whether copy is intended to sell or inform

You will be responsible for conceptualising ideas for content and then turning those ideas into concise, compelling copy that will drive engagement with users.

Understanding the client needs and adapt the copy for their users

Identifying key messages: understanding the main thing that you want the user to feel and do and how to communicate this powerfully

Working with design and tech teams to ensure that the visual elements of the design assets complement the words.

What to expect:

The Person

To be considered for this role, you will be a talented copywriter with demonstrable experience within a b2c brand – insurance experience is imperative. You’re proofreading and editing skills will be top notch and you will be confident conceptualising ideas for great content.

In addition, you will also possess:

  • An exceptional grasp of grammar and the English language (you will ideally be fluent in English - written and verbal)
  • Experience of working in an Agile environment is a must
  • Crystal clear communication skills
  • A strong ability to work well under pressure.
  • Strong listening skills, so that you can understand what the client wants and effectively develop a project brief
  • Excellent writing ability, including the ability to write in different styles and to other people’s direction; good research and analytical skills to gain an accurate understanding of the subject in question
  • The organisational ability to manage multiple projects, often to tight deadlines
  • A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively
  • The ability to work independently and flexibly
  • Great attention to detail, including the ability to proof-read your own and others’ work
  • Strong interpersonal skills as you will be working with a range of clients as well as creative and marketing team members
  • A strong understanding of digital marketing and search engine optimisation (SEO); specific IT skills, such as an understanding of HTML or WordPress.


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Service Line Manager

Joe Trainor
Head of Design

2 Royal Exchange

“Upon joining the NTT DATA UK family, you will experience a culturally diverse organisation living our values of Clients First, Teamwork and Foresight as we partner with our customers every day.

At NTT DATA UK, we are proud to support and invest in our people. We offer a variety of rewarding career paths and opportunities to develop professionally - with access to cutting edge innovation.”

Simon Williams, CEO, NTT DATA UK

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