Marketing Lead (Partners & Alliances)
Marketing, London
Marketing Lead (Partners & Alliances)
Marketing, London

The team you'll be working with:

The role involves working with a range of internal senior stakeholders, from the Partners and Alliances team, Industry Sales Directors, Client Managers and SME's. The role requires an experienced, hands-on marketing professional with a passion for developing best in class marketing campaigns.

What you'll be doing:

  • You will be responsible for developing and executing co-marketing strategies and joint-marketing plans with our strategic alliance partners to accelerate partner contribution to revenue (Microsoft, GCP, AWS, Salesforce, Cisco, Dell, Snowflake etc)
  • Develop and implement a comprehensive alliance marketing plan for the UK/Ireland territory that addresses the sales and marketing objectives.
  • This plan should include strategies, tactics, and goals for reaching key audiences – decision makers and influencers– to drive brand awareness and demand.
  • Driving value led campaigns that increase the penetration of our priority offerings and preferred alliances into clients and prospects.
  • Manage process of securing MDF to support UK&I marketing activities and ensure return on investment in-line with agreed commitments with each partner.
  • Collaborating with the wider marketing, sales, industry, and proposition teams to drive effective marketing communications into clients and prospects.
  • Working with Europe and Latin America’s teams to ensure effective co-ordination and execution of global / regional partner campaigns and marketing activities
  • Collaborating with several internal and external SMEs and agencies, to produce clear, compelling content to be utilised within campaigns and in wider marketing activities.
  • Reporting on the outcome of marketing programmes to internal stakeholders and continuously measuring, optimising marketing tactics to drive the desired results.
  • Ensure effective and timely coordination of marketing plans & campaign execution results.
  • Oversee the follow up, nurturing and flow of marketing qualified leads to sales to meet marketing contribution targets and maximise the return on investment.
  • Ownership and management of strategic partner marketing event schedule – e.g. management of sponsorship of Tier 1 partner forums
  • Ensuring that we guide the business on marketing activity related to our Tier-2/3 partners as required to ensure they follow marketing best practices and procedures.

What experience you'll bring:

You'll have experience launching campaigns and co-marketing initiatives.

A track record of successfully launching partner marketing campaigns.

 

Who we are:

We’re a business with a global reach that empowers local teams, and we undertake hugely exciting work that is genuinely changing the world. Our advanced portfolio of consulting, applications, business process, cloud, and infrastructure services will allow you to achieve great things by working with brilliant colleagues, and clients, on exciting projects.

Our inclusive work environment prioritises mutual respect, accountability, and continuous learning for all our people. This approach fosters collaboration, well-being, growth, and agility, leading to a more diverse, innovative, and competitive organisation. We are also proud to share that we have a range of Inclusion Networks such as: the Women’s Business Network, Cultural and Ethnicity Network, LGBTQ+ & Allies Network, Neurodiversity Network and the Parent Network.

 

For more information on Diversity, Equity and Inclusion please click here: Creating Inclusion Together at NTT DATA UK | NTT DATA

what we'll offer you:

We offer a range of tailored benefits that support your physical, emotional, and financial wellbeing. Our Learning and Development team ensure that there are continuous growth and development opportunities for our people. We also offer the opportunity to have flexible work options.

For more information on NTT DATA UK & Ireland please click here: Global IT Services Provider & Consultant | NTT DATA

We are an equal opportunities employer. We believe in the fair treatment of all our employees and commit to promoting equity and diversity in our employment practices. We are also a Disability Confident Committed Employer - we want to see every candidate performing at their best throughout the job application and interview process, if you require any reasonable adjustments during the recruitment process, please let us know and we look forward to hearing from you.

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Service Line Manager

Kapil Ghetia
Senior Director - Marketing and Communications

Kapil is responsible for all aspects of marketing from strategy, brand management, marketing & communications, digital & social and public relations.

Location
Epworth House, London

“Upon joining the NTT DATA UK family, you will experience a culturally diverse organisation living our values of Clients First, Teamwork and Foresight as we partner with our customers every day.

At NTT DATA UK, we are proud to support and invest in our people. We offer a variety of rewarding career paths and opportunities to develop professionally - with access to cutting edge innovation.”

Fernando Apezteguia, CEO, NTT DATA UK

NTT DATA
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